EP-13 || Media Theories || Uses and Gratification Theory || Mass Communication || UGC NET

Uses and Gratification theory explains why and how we choose the media to satisfy our wants and needs. In other words, the uses and gratifications theory focuses on the intentions behind our behaviour while choosing the content on different media platforms rather than on the media’s impact on us. This theory answers that what is the psychology behind media use. To learn more about the Uses and Gratification Theory of media, please watch the video. You deserve to know it
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