Topic 5.4 - Theories of Personal Selling - Behavioural Equation Theory

Описание к видео Topic 5.4 - Theories of Personal Selling - Behavioural Equation Theory

Please click on the Time Stamp to skip to a particular topic:
2:04 Four Essential Elements
2:17 Drive
4:08 Cues
7:03 Response
7:44 Reinforcement
8:27 Behavioural Equation
9:27 Equation Explained with an Example
12:05 Another Example
12:40 Multiplicative Relationship of Variables

Комментарии

Информация по комментариям в разработке