Keep Sales reps happy by managing leads this way

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Stop routing all leads to Sales! Most of them aren't even leads at all but still contacts.

On today's episode Emi Agg is sharing her insights on how to qualify, nurture, and route leads internally so only qualified leads make their way to the Sales team. Apply these tips and your sales team will thank you for it!

00:00 Introduction
01:28 Why shouldn't you route leads straight to Sales?
04:20 What counts as a lead in the first place?
06:02 How do you balance lead nurturing and feeding Sales?
04:52 How can you make sure you have ROI on the event?
09:50 When is the right time to MQL a lead?
14:00 What to do if Sales reps prefer different type of leads?
20:50 How do you get started with lead routing?
26:33 What does a typical lead journey look like?
29:55 Three main takeaways

#marketingoperations #digitalmarketing #leadmanagement

Here's how you can reach Emi if you want to find out more:
🟢 Web: http://doitrightmarketing.com
🟢 LinkedIn:   / emesekagg  
🟢 Instagram: do_it_right_marketing

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📹 Youtube:    / @viktorfromsales  

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CREDITS:

Soundtrack:
Til I Hear’em Say (Instrumental) - NEFFEX