Exactly How We Generated Leads At Live Events

Описание к видео Exactly How We Generated Leads At Live Events

I would roll my eyes every time I got event leads in my first years in Sales. They were mostly unqualified but Marketing still assigned them to us anyway. And we had to call every single one of them else Management would pull us aside for a chat.

But event leads can actually be a goldmine especially when selling to Mid-market and Enterprise accounts. You do need a plan though for how you’re going to attract and capture good leads. And that’s why Rita Vass is joining us today. To talk about generating leads at live events.

Rita comes to us with 15 years of experience in sales and marketing combined. She's held multiple marketing leadership roles in the events and tech space. What she knows best is how a successful event strategy can make all the difference in your marketing mix. And today you'll get to see what that event strategy is so you can capture more leads at your next event. Good ones.

If you're looking for help with directing Marketing Events you can reach out to Rita via LinkedIn here:   / ritavass  

#eventmarketing #techsales #leadgeneration

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Video contents:

00:00 Introduction
01:05 Who should consider events in their marketing mix?
03:42 How do you decide what type of event is for you?
04:52 What sets apart successful and failed events?
04:52 How can you make sure you have ROI on the event?
08:02 What are common mistakes teams make at events?
12:09 Say that again!
14:15 How to attract leads to your booth
20:40 How can you capture leads at volume efficiently?
22:20 Insight on how to convert more event leads
24:19 What's the right balance between data depth and lead volume?
28:50 What do you do with the leads captured at the event?
36:53 Main takeaways

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CREDITS:

Soundtrack:
Til I Hear’em Say (Instrumental) - NEFFEX

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