Why do Clients fire their Agencies?

Do you know the number one reason that clients fire their agencies?

In this video, I share what a recent global study revealed as the main reason that clients fire their agencies, and I let you know what you can do to be proactive in your agency/client relationships.

If you'd like to become a better account manager and shift from being an 'order taker' to trusted advisor for your clients, check out my Account Accelerator programme here: https://accountmanagementskills.com/t...

The programme is ideal for ambitious agency account managers keen to improve their consultancy skills, increase their confidence with clients and who want to be seen as a client’s trusted advisor and not a reactive order taker or pushy salesperson.

The programme will give your agency a repeatable account management system to retain and grow accounts. Prior to joining, I meet all participants to check the programme is a good fit.

Other account managers say the programme has helped them increase their confidence dealing with clients: https://vimeo.com/696159619

If you'd like to see if this is a good fit for you or your team book a 20 minute call with me: https://calendly.com/jennyplant/20-mi...

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Do you have any questions, tips, or ideas about how to be a great agency account manager? Let me know in the comments section below!

Video contents:
00:00 Introduction
00:12 So, what's the main reason that clients fire their agencies?
00:50 How to be more proactive with clients
01:23 How to categorise your clients
01:43 Think about these key client relationship questions
02:58 Account management skills training information