Google Ads Demand Gen Campaigns

Demand Gen campaigns are the most recent addition to the Google Ads lineup. They're a replacement for Discovery Ads and are rolling out to all ad accounts over the next few months. In this video, we'll give you a walk through of the setup process and talk about how you can get started testing Demand Gen campaigns in your account.

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1:28 - Selecting a Campaign Objective for Google Ads Demand Gen Campaigns
2:34 - Campaign Settings in Demand Gen Campaigns
3:25 - Choosing a Campaign Goal & Bidding Strategy
5:19 - Budget & Date Settings
6:00 - Location and Language Setting Suggestions from Google
7:02 - Device Targeting Options in Demand Gen
7:59 - Ad Group Level Settings
8:24 - Selecting Audiences for Demand Gen Campaigns
9:35 - How to Create a Custom Audience for Your Demand Gen Campaign
11:19 - Introducing Lookalike Audiences Work in Google Ads
14:00 - A Quick Note About Optimized Targeting
14:47 - Overview of Ad Formats for Demand Gen Campaigns

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