LinkedIn ABM Targeting

Account Based Marketing lets you focus on a specific list of companies you want to work with and target them on the ads platforms. LinkedIn is a great platform for this strategy given it's strong B2B data base. In this video, we'll talk through the two ways you can target your Account List on LinkedIn and give you four best practices to get started.

1:10 - Adding Companies Individually in Targeting Settings
3:26 - Targeting Users Based on Current or Past Job Experience
4:18 - A Note on Audience Expansion and Account Based Marketing
4:45 - Using Company List Uploads to for ABM on LinkedIn
5:40 - Overview of Columns for LinkedIn Company List Uploads for ABM
6:38 - Company List Upload Best Practices
7:31 - Applying a Company List to a Campaign in LinkedIn Ads
8:43 - Best Practices to Get Started with Account Based Marketing through LinkedIn

#linkedinabm #linkedinabmtargeting #acccountbasedmarketinglinkedin
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