Shopify Facebook Pixel: Page View Event using DataLayer and Google Tag Manager

Check out our blog post: https://trackingacademy.com/blog/shop...

🛒 Ready to take your Shopify store's tracking to the next level? 🚀 In this video, we'll walk you through the steps to set up the Facebook Pixel on your Shopify store using Google Tag Manager. If you faced issues with the native Facebook app, this guide is for you!

🛠️ We cover everything from the prerequisites to the final test to ensure your Pixel is firing correctly. You'll learn the ins and outs of advanced tracking, including server-side tracking, to get the most accurate data for your store. Don't worry if it sounds complex; we'll guide you through each step!

0:00 🌟 Introduction to Facebook Pixel Setup
0:04 📦 Switching from Native to Google Tag Manager
0:18 🧐 Understanding the Complexity of Tracking
0:47 🛠️ Setting Up Google Tag Manager Container
1:00 🔎 Section Overview
1:23 💻 Adding Tag Manager to Shopify
2:00 📝 Editing Theme Files
3:05 ✅ Verifying Google Tag Manager Setup
3:30 🏗️ Configuring Facebook Pixel with Custom HTML Tag
4:19 🎨 Using Templates for Tracking
5:14 🖨️ Copying Facebook Pixel Base Code
6:00 🔄 Preview and Testing Pixel Configuration
7:00 🚀 Finalizing and Testing E-commerce Events
9:46 📊 Publishing and Verifying on Facebook Business Manager