Shopify Facebook Pixel: Initiate Checkout Ecommerce Event using DataLayer and Google Tag Manager

👉 Don't forget to check out our blog post for more details and scripts used in this video: https://trackingacademy.com/blog/shop...

📹 Hey Everyone!

Welcome to our latest tutorial where we make setting up Facebook Pixel on your Shopify store using Google Tag Manager fun and easy! 🛒👨‍💻 We'll cover everything from adding products to your cart to configuring your Facebook Pixel in five engaging sections.

🌐 First, we'll introduce Shopify & Google Tag Manager, setting up a Google Tag Manager container on your Shopify store - the brain of our operation!
🎯 Next, learn how to configure the Facebook Pixel Base Tag. Think of it as a little helper that informs Facebook about your store's activities.
🔍 Dive into the exciting part - setting up the initial checkout script and custom events. This is where we start to unravel the magic!
🛠️ We'll move on to creating data layer variables and finalizing tags and triggers. It's all about capturing the right data and making sure our backend setup is solid.
🧪 Then, it's testing time! We'll ensure everything is working perfectly with our initial checkout event and preview our Google Tag Manager changes.
🚀 Finally, we'll guide you through publishing your Google Tag Manager container, marking our journey to make your Shopify store smarter.

👋 Stick around, and let's get your Shopify store ready to track all the important events together! And don't forget to like, share, and subscribe for more helpful guides! 📹❤️

Chapters:
0:00 - 🌟 Introduction to Shopify & Google Tag Manager
0:12 - 🛒 Setting Up Google Tag Manager on Shopify
0:25 - 🎯 Configuring Facebook Pixel Base Tag
0:37 - 🧩 Setting Up Initial Checkout Script
0:49 - 🛠️ Finalizing Tags and Variables
1:01 - 🧪 Testing & Going Live
6:32 - 🛍️ Checking Cart Event Functionality
7:01 - 🖥️ Setting Up Google Tag Manager Events
7:47 - 🔧 Creating Data Layer Variables
8:54 - ⚙️ Integrating Facebook Pixel Variables
10:01 - 🆔 Setting Up Content IDs and Names
10:46 - 📊 Configuring Event Properties for Facebook Pixel
11:57 - 🧪 Testing the Checkout Event
12:00 - 👀 Previewing Google Tag Manager Changes
12:59 - 🚀 Publishing Google Tag Manager Container