No.34 ~ Ethics in Advertising | Meaning | Principles | with example |

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00:00 Intro
00:54 Meaning of Ethics in Ads
03:50 Honesty
04:34 Social Responsibility.
05:37 Exploitation of Goodwill.
06:21 Health
07:34 Safety of Customer Information.
08:24 Comparisons
09:46 Children Protection
10:29 Unsolicited Product


Meaning of Advertising Ethics

The blast of new media, technologies, and opportunities changing the business activity rapidly. It creates a need for ethics in advertising so that customers do not get exploited.
Advertising ethics means a set of moral principles that a company used in its daily dealings with the world at large, or with a single customer. Many businesses have gained a good reputation just by ethical in business.

To some people, businesses are for making money. Making money is not wrong in itself, but ethics must be followed for customer welfare.

Thus ethics in advertising means a set of well-defined principles that make communication between the seller and the buyer.

An ethical advertisement is that which doesn’t lie, doesn’t make fake or false claims. It includes honest, decent, and truthful advertising.

Principles of Ethics in Advertising

1.) Honesty.
2.) Social Responsibility.
3.) Exploitation of Goodwill.
4.) Health.
5.) Safety of Customer Information.
6.) Comparisons.
7.) Children Protection.
8.) Unsolicited Product.


1.) Honesty.

The advertisement should not contain any activity which offends the rules and regulations made by the government. The advertisement should be framed in such a way that it make, not break the trust of the consumer. As it said that honesty is the best policy. The company should be honest that all the information given in the advertisement is correct.

2.) Social Responsibility.

The advertisement should not include any form of discrimination based on national origin, religion, color, age, sex. etc. We all are consumers and all have equal importance in society. The company has to take care that his advertisement should not hurt anyone's sentiments.

3.) Exploitation of Goodwill.

The advertisement should not make use of the name, logo, and trademark of other companies. Some companies use another companies name or logo to grow fast in the market. Companies with goodwill have a strong customer base, companies that use another name or logo do not have to make an effort to create their customer base.

4.) Health.
5.) Safety of Customer Information.
6.) Comparisons.
7.) Children Protection.
8.) Unsolicited Product.

Rest will be covered in video . . . . . . . . . .