Using Value Metrics for Conversions in Google Ads

Google Ads reps have been more proactive in asking for us to use Conversion Values associated with each of our conversion actions. In this video, we'll talk through how to set those up, determining your values for lead generation campaigns, and discuss how using values can impact your campaign performance with automated bidding strategies.

1:06 - Options for Assigning Values to Conversion Actions in Google Ads
3:48 - Quick View of Where Dynamic Conversion Values Come From
5:42 - Figuring Out Static Values for Lead Generation Conversion Actions
10:46 - Sample Conversion Flows Provided by Google
12:13 - How Conversion Values will Impact Google Ads Campaigns
13:04 - Opting into a Target ROAS Bidding Strategy to Optimize for Conversion Value
14:10 - Volume Considerations for Target ROAS Bidding Strategies
14:52 - How Bidding Strategies & Target ROAS Goals Impact Volume

#conversionvaluegoogleads #googleadsconversionvalue #googleads
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