Word of Mouth Marketing | I Made This ft. Scarr's Pizza, Ep 5

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What is word of mouth marketing and how can a small business grow without spending money? Scarr Pimentel is the owner of Scarr’s Pizza, which has such a following that it even has its own Scarr’s Air Force 1s. In this episode, he talks about his approach to creating brand evangelists and marketing the business...

Scarr has his own approach to marketing. Like the ingredients he prides himself on, much of the marketing he does is organic. He doesn't pay influencers and he doesn't pay for PR. So anything you see or hear about the shop in publications or on social media is completely organic and shared by satisfied customers.

In the end, his approach to marketing is his philosophy for the whole business: create a great product and people will show up; create a community and they will come back. His small business has naturally created brand evangelists who want to share their experience at Scarr's Pizza.

More content about marketing your business and spreading the word on Town Square:
How to Pitch the Media Stories About Your Small Business: https://squ.re/2xQyyzm
How to Turn Loyal Customers into Brand Evangelists: https://squ.re/2JVcKWh
Instagram 101 for Small Businesses: https://squ.re/2yyAKMc

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