Craft, Community, and Storytelling: Sreesha Shetty, Founder of ShopLune

Creating came very naturally for Sreesha Shetty, the founder of Lune, a handcrafted female-run jewelry label that has become a favorite among stylists and celebrities. What we love about Sreesha’s journey is that she focused on creating a brand that isn’t trend-driven but is rather a result of her artistic vision. The brand believes in creating statement and everyday jewelry that is classic and enduring. Now with two stores in Mumbai and Goa, and a thriving online presence, Lune, which started out for Sreesha as a passion project has evolved into one of India’s leading jewelry labels for handcrafted concept jewelry. For budding entrepreneurs, who want to create a brand that is an extension of their creativity, this is a must!

Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound

Chapters:

00:00 Intro
01:32 Sreesha’s Journey from Journalism to Jewellery
02:59 The Birth of ShopLune
03:40 Crafting Collections with Local Artisans
06:59 Building a Community and Organic Growth
08:49 The Growth of Celebrity Endorsements and PR
11:48 Lune’s Foray into Retail
14:33 Unique Jewelry Collections
16:32 Impact of Environment on Creativity
18:51 Finding Inspiration in Birmingham: The Founding Days of Lune
20:39 Spotlighting Homegrown Labels
22:00 Evolution of Jewelry Trends in India
24:15 Creating Timeless Pieces with Lune
26:22 On the Launch of Lune Fine
27:41 On Her Mother Joining the Team
30:24 Jewelry as Heirlooms: Personal Stories
32:35 Quick Q&A: Know the Founder
37:44 Future Plans and Final Thoughts