MEDIA BUYING 101 | What is Media Buying? | Media Buying Explained | Programmatic Advertising EP 1

Описание к видео MEDIA BUYING 101 | What is Media Buying? | Media Buying Explained | Programmatic Advertising EP 1

Media buying (sometimes it's also called media activation, digital activation, etc) is one of the most basic concepts in marketing. This video talks what is media from a marketing perspective, what does media buying means, and how to buy media (Direct vs Programmatic).

Disclaimer: This video only represents my opinions. It does not reflect the views of any organization I may or may not be associated with.

DMA EP 2: What is an impressions:    • What is an impression? | Media Impres...  

Resources:
https://www.webfx.com/internet-market...
https://www.statista.com/statistics/6...
http://www.businessdictionary.com/def...
https://www.statista.com/topics/1176/...
https://smartyads.com/blog/the-three-...

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