Financial Transparency and Building Impactful Relationships in Fundraising with Lisa Maynard-Atem

Today's guest champions the art of transparent financial conversations and strategic relationship-building. She encourages starting discussions with financial priorities, framing money as a transformative tool, and embracing proactive action while fostering genuine dialogue and understanding to drive impactful social change.

Meet Lisa Maynard-Atem, an entrepreneur, public speaker, and member of the General Assembly of the University of Manchester. As a founder member and former Managing Director of the award-winning Black United Representation Network (BURN CIC), she focuses on the economic and social empowerment of the Black community in Northern England. With a strong marketing and social media background, she led Harrods' social media growth from 30,000 to over 2.5M followers. She was also part of the leadership team at Acacia Training as Director of Marketing & Inclusion.

Episode highlights :

02:00 Lisa's Background
04:02 Confronting Discomfort Around Money
08:36 Importance of Clarity in Social Impact Partnerships
12:18 Framing Financial Requests with Purpose
14:45 Tailoring Financial Discussions with Board Members for Effective Stakeholder Engagement
17:30 Building Trust and Strategic Relationships for Long-Term Investment Success
20:20 Power of Timely Communication and Resilience in Fundraising
24:10 Building Understanding and Support for Marginalized Fundraisers



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✨ ABOUT MALLORY✨

Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.

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