In this episode, David sits down with Kent Senf, President, Material Handling and Marketing at C&B Equipment, to discuss the ONLY time you're allowed to be critical.
Show Notes: http://trustedleadershow.com/
Buy David's book "Trusted Leader": https://amzn.to/3luyqf1
Kent's Bio:
Kent Senf is President, Material Handling and Marketing for C & B Equipment. In this role, Senf leads a team that develops and delivers upon C & B’s diversification strategy to grow the Material Handling Division to the size, performance, and scope of their Agricultural Division and continues to lead marketing for all divisions. He was appointed to the role in August of 2022.
As a leader, Senf has spent the past 14 years helping lay the foundation of C & B’s Agricultural Division and, most recently, leading the Material Handling’s acquisitions strategy and execution. In 2008, when Senf joined C & B Operations, the company had 14 stores operating within five states. Now, with 38 agricultural and 10 material handling locations operating within 8 states, he helped move it from a mid-sized, regional John Deere dealer into the largest John Deere AG dealer in North America and one of the most respected agricultural dealers in the United States. During those 14 years he served as the Chief Operating Officer, Executive Vice President of Sales, and Executive Vice President of Sales and Marketing. Senf joined C & B in 2008, after leaving AGCO Corporation as Director, Midwest. Senf also spent time with CNH as a Global Product Marketing Manager for Tillage and other positions.
Senf is an advocate for doing business the right way—leading his team to do what they say they’ll do, delivering on the basics consistently, and creating a trusted relationship between the customers, employees, suppliers, and the stakeholders. As part of doing business the right way, Senf brought in David Horsager, used the Trust Edge Coaching Program for several developing managers, and brought his leadership team to the Trusted Leader Summit.
Senf graduated from Minnesota State University, formerly known as Mankato State University, with a bachelor's degree in business administration. He and his family live in Minnesota and are strong advocates of the community and volunteering.
Kent's Links:
Website: https://cbequipment.com/
LinkedIn: / kentsenf
Facebook: / kent.senf
Key Quotes:
1. "A high performance organization has to have performance measurements."
2. "If we're all on the same page, if we have the right intent, you can get a lot done."
3. "People love the purpose of working together for something greater than themselves."
4. "You can't have experienced people if you don't give them experiences." - Rod Burwell
5. "Let them put holes in the boat just don't let them sink it." - Rod Burwell
6. "Have broad lanes that people can walk within, not tight sidewalks."
7. "If it's hard to sell, make it easy to buy."
8. "You have to think of the customer and what they're looking for."
9. "To first create value, you have to listen."
10. "You're allowed to be critical only when you're creative in helping find the solution."
11. "Success leaves clues."
Links Mentioned In The Episode:
"The Trust Edge" by David Horsager: https://amzn.to/3TQWTup
"The Daily Edge" by David Horsager: https://amzn.to/3Rv0H2R
Buy David's book "Trusted Leader": https://amzn.to/3luyqf1
David's Links:
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