The Power of Rory Sutherland's Insights

In this episode, Rory Sutherland from Ogilvy UK explores how intellectual property shapes marketing and branding. Discover the importance of legal knowledge in creative marketing, the challenges of protecting brand assets, and how collaboration between marketers and lawyers can lead to innovative strategies.

00:00 - Introduction
01:43 - IP Is Poorly Understood in Marketing
06:00 - Misconceptions and Egregious Mistakes in IP Handling
09:11 - Ogilvy's Approach to Brand Creation and IP Considerations
11:13 - Amazon's One-Click Approach Patent
13:09 - One Strange Thing About The Advertising Industry
20:29 - Good Reasons To Change A Visual Identity
27:43 - The Potential Positive Role of Legal Advice in Creative Pitching
30:47 - The Importance of IP In Brand Creation Process
33:45 - The Need for a Different Type of Lawyer in Marketing and Branding
37:41 - The Scrabulous Case

LinkedIn: https://www.linkedin.com/in/rorysuthe...
Twitter: https://twitter.com/rorysutherland?s=20
Book: https://www.amazon.co.uk/Transport-Hu...
Website: https://www.ogilvy.com/

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