Making sense of UTMs, Program Member Custom Fields (PMCFs), and Salesforce

Описание к видео Making sense of UTMs, Program Member Custom Fields (PMCFs), and Salesforce

In this tutorial, you'll learn:
Why companies need to get serious about UTM strategy
How to pull UTM data into Salesforce via the Sponge.io Flow package
Why you need to stick to a Salesforce campaign structure
The merits/annoyances of Marketo's Program Member Custom Fields (PMCFs)
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The Sponge.io UTM builder Excel sheet: https://sponge.io/template-utm-builde...
How to Structure Salesforce Campaigns for Attribution: https://sponge.io/how-to-structure-sa...
Salesforce UTM Stamp Package: https://sponge.io/salesforce-package-...
Digital Pi UTM Tracking Script: https://info.digitalpi.com/marketo-ut...
Learn more about Sponge.io: https://sponge.io/

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