[Tutorial] How to choose and implement a Campaign Attribution Model using UTM parameters

The inconvenient truth about marketing campaign attribution? It's a [simple] discipline. No attribution tool, or genius developer, or algorithm, or $$$$ is going to ”solve” the problem.

The great news? Getting meaningful attribution data doesn't have to be complicated or expensive.

This video shows
- how to gather (or generate) the data you need in Google Analytics
- the five attribution reports we recommend
- the pros/cons of different attribution models
- how implement a model in Google Analytics, Salesforce, or dedicated tools like Full Circle Insights and Bizible
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- Learn about Sponge.io: https://sponge.io/
- Read the blog post: https://sponge.io/how-to-implement-an...
- Read all our attribution blog posts: https://sponge.io/category/attribution/