How Salesforce Uses Analytics to Drive Our Marketing Business | Salesforce on Salesforce

It’s no secret that the market is uncertain right now. How can you tell which companies will thrive despite the turbulence and come out on top?
Easy: they’re the companies using data to make better Marketing decisions.

"How Salesforce Uses Analytics to Drive Our Marketing Business" with Saroj Motwani, Director of Product Management at Salesforce is a look into the tools and processes we use to boost marketing efficiency and save on costs. Saroj gives us a quick demo of the Heart of Marketing dashboard and shares her 3 tips to harnessing the power of analytics for your marketing insights.

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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.