IML: The Art of the CTA

Most of your audience isn’t ready to “buy now” or “get a quote”, so what call to action will earn their attention and appeal to their curiosity? Our senior writers Mary Tomlinson and Allen Fennewald join us in this episode to answer that very question. We covered:

⚙️ Specific call-to-actions for each stage of the funnel
⚙️ Where you should direct your audience once they click your CTA button
⚙️ How to garner trust and be the #1 option once they reach buy mode
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