Building a Holistic Brand for India's ₹8000Cr Petcare Industry ft. Varun of Supertails | TOI S03 E02

In this episode, we have Anjali Sosale, Partner at WaterBridge Ventures chatting with Varun Sadana, co-founder of Supertails.

Supertails.com’s full-stack platform offers pet supplies, online vet consultations, and online behavioural training. Varun, who is a pet parent himself, has always felt that the industry has not paid enough attention to the pet parenting journey and that there is a lack of an organised and easily accessible ecosystem for pet care needs. With Supertails.com, Varun is building a holistic pet care platform for India's growing pet care industry.

We dive deep into Varun's childhood, his learnings from Licious, Snapdeal and Unilever, his relationship with his co-founders, the journey to PMF at Supertails and the culture of friendship that he has built at Supertails.

Key Moments -

(0:00): That One Idea Podcast with Varun Sadana, co-founder of Supertails
(1:53): Childhood, early days and student life of Varun
(6:17): Varun's first tryst at starting up
(13:04): Varun's relationship with his co-founders Vineet and Aman
(16:40): How Nifty, Varun's cat, made Varun think about Supertails as That One Idea
(18:36): The problem statement of Supertails
(25:13): Co-founder relationships are akin to professional Hammams
(29:44): Raising capital in 2021
(31:28): What changed from the Seed round to the Series A round?
(35:38): Continuous experimentation in search of PMF at Supertails
(39:48): Retention is the only north-star metric
(41:09): Expectations from the board and investors
(46:14): The culture of friendship and camaraderie at Supertails
(51:07): What does it take to be a pet parent?
(57:06): Varun's plans for 2024

Relevant Links:

WaterBridge Ventures: https://www.waterbridge.vc/
Supertails: https://supertails.com/

Linkedin Profiles:

Varun Sadana:   / vsadana  
Anjali Sosale:   / akshayvsinghal  
WaterBridge Ventures: www.linkedin.com/company/waterbridgeventures

You can also listen to this podcast on
Spotify: https://rb.gy/2ndi71
Apple Podcast: https://rb.gy/v53eef


Disclaimer: The information in this podcast (“Content”) is solely for educational and information purposes. The content does not reflect the views or opinions of WaterBridge Ventures and/or any of its members. The content is not intended to be legal or other expert advice or services and should not be used in place of consultation with appropriate professionals. The content shall not be reproduced, distributed, shared, or relied upon in any manner whatsoever, in whole or part, without prior written permission of WaterBridge Ventures. In no event shall WaterBridge Ventures and/or any of its members be liable for any liability, loss, injury or risk which is incurred or suffered as a direct or indirect result of the use of the content.