Crisis Management and Communications

You should expect the unexpected. It's how you manage it that makes the difference. Companies, politicians, celebrities and nonprofits all need to publicly respond to untoward events. How do you get out in front of a story and control the message--both inside and outside your organization? Using both traditional and nontraditional means, from network news to social media, how do you manage the fallout in an increasingly connected world, where crises detonate abruptly, with the whole world watching in real time? This panel assembles master tacticians to discuss the strategies they employ in an integrated global communications environment, with clients as varied as Enron, Wal-Mart, Michael Vick, the World Health Organization and the Republican Party.