Maximize Your Amazon FBA Success - Exclusive AMA with Chris Rawlings on Advertising & Brand Tools

👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email [email protected], mention ORANGE KLIK and get 10% off Amazon A+ content.

In this interactive "Ask Me Anything" session, an Amazon expert Chris Rawlings answers audience questions about PPC, Conversion Rate (CVR), Click-Through Rate (CTR), and unravel the secrets of brand owner tools like A+ Content, Brand Story, and Storefront.

Chris also walks us through a case study of a real brand and how they achieved more profit, higher sales, lower TACoS, or a combination of all of these using PPC and the data from PPC.

👉 Meet Chris in person at the upcoming European Seller Conference in Prague - an event for Amazon FBA sellers: https://eusecon.com/
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🎬 Other related videos:

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▶️ Find more videos with Chris in this playlist:    • Chris Rawlings Amazon FBA & Sophie So...  

👉 Join the next European Seller Conference - an event for Amazon FBA sellers: https://eusecon.com/
👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons
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🔶 Topics covered in the video:

➤ 00:00 Introduction
➤ 01:54 About Chris Rawlings
➤ 04:52 Case study
➤ 06:45 1 step between traffic and conversions
➤ 10:41 Search query performance report
➤ 12:43 Conversion rate optimization
➤ 14:26 Retargeting techniques
➤ 15:47 Custom creative for ads
➤ 20:51 What is easier to improve: Traffic or conversion rate?
➤ 23:32 High click rate and low conversion rate
➤ 32:22 Campaign performance for low-review products
➤ 37:57 Sponsored brand keyword targeting and ad performance management
➤ 44:21 Best way to clear slow-moving stock
➤ 46:29 Keyword segmentation for campaign structure
➤ 51:13 Lowering ad spend when CVR is high
➤ 55:51 European Seller Conference
➤ 01:03:15 Bulk delete all A+ content images in the library
➤ 01:04:12 Using bid modifier for different campaigns
➤ 01:06:39 What is considered a good conversion rate on Amazon?
➤ 01:11:38 Strategies for PPC in a competitive category
➤ 01:15:49 Right time to review PPC performance
➤ 01:17:23 How often you should update keywords for PPC campaigns
➤ 01:19:02 Has Chris' formula for A+ content changed?
➤ 01:20:45 Best ways to scale
➤ 01:22:36 Broad match and phrase match campaigns
➤ 01:24:58 Linking custom creative to store pages in Sponsored Brand campaigns
➤ 01:25:39 PPC strategies to prevent overspending on ads
➤ 01:27:03 Better profitability in post-launch stage products
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🔶 About CHRIS RAWLINGS

Coming from a technical background, Chris designed his own products & built his personal care brand into an international success on Amazon.

With brands reaching out to him for help in figuring out the highly competitive Amazon landscape, Chris facilitated over 1,500 product launches and listing optimizations while helping over 400 companies dominate Amazon’s US, EU, and Japan markets, which lead to the founding of Sophie Society in 2019. Sophie is an Amazon service provider unlike any other, built on scientific principles and truth-finding via a constant feedback loop.

👉 Visit Sophie Society to have professional Amazon listing content https://orangeklik.sophiesociety.com/ and email [email protected], mention ORANGE KLIK and get 10% off Amazon A+ content.
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🔶 Video host - LISETT LEES

Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.

👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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#AmazonFBA #ChrisRawlings #AmazonPPC