Let go of labels. Transform your life. | Ryan Holiday

Don’t call yourself “a writer,” just write. Ryan Holiday on how the labels you give yourself can hold you back.

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Who would you be without all the labels and identities you’ve collected over the course of your life?

Ego, titles, and societal expectations often shape who we think we are—or who we think we should be. Author, and for simplicity's sake, bookstore owner, Ryan Holiday explains the simple question “What do you do?” can turn into a trap, making us cling to roles that don’t really define us. But what happens when you let go of these labels? What if, instead of focusing on the identity of being a writer, you focused on the act of writing itself?

As Holiday got older, he learned that being busy “doing the verb” is far more valuable than obsessing over the noun. It’s easy to get caught up in trying to fit into the “right” categories and titles, but that often means copying, comparing, and losing sight of what really matters.

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We created this video in partnership with Unlikely Collaborators.

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About Ryan Holiday: Ryan Holiday is a bestselling author, marketer, and one of today’s leading voices in modern Stoicism. He’s known for taking ancient wisdom and making it relatable and practical for everyday life. Before becoming an author, he led marketing at American Apparel. Now, he writes about strategy, self-discipline, and leadership, weaving history into real-world advice.