Web and Social Media Management for Flower Farmers with Linda D'Arco from Little Farmhouse Flowers

Linda D'Arco, the owner of Little Farmhouse Flowers in Jay, New York, shares her insights on web marketing, SEO, and social media strategies, particularly focusing on Instagram. She emphasizes the importance of identifying business goals, understanding target audiences, and committing to consistent effort. Linda suggests using platforms like Square Space for website building due to its user-friendly interface. She also advises against outdated practices like excessive hashtagging on Instagram and emphasizes the value of providing helpful content to customers. Linda shares tips for creating engaging Instagram content, such as using vertical images, syncing video clips with music in reels, and utilizing new features like Topics Categories and Guides. She encourages leveraging analytics to understand what content resonates with followers and resharing popular posts from the past. Throughout her presentation, Linda stresses the importance of continuous learning and adapting to the ever-changing landscape of social media and online marketing.