Engagement: Social Media for Business Owners

Lisa Wisely, owner of Blue Spark Creative, discusses ways to grow and engage your cut flower customers on social media. She delves into the nuances of social media algorithms and organic engagement strategies, drawing from her experience as a marketing and business consultant specializing in non-profits, farming, hospitality, and tourism. Wisely emphasizes the significance of understanding how algorithms function across platforms like Instagram, Facebook, TikTok, and YouTube, each with its unique criteria for prioritizing content. She stresses the importance of producing high-quality, engaging content tailored to target audiences and avoiding clickbait. She also highlights the value of utilizing platform-specific features, knowing your audience, and creating easily shareable content to optimize organic reach. Ultimately, her presentation underscores the crucial role of strategic content creation in navigating social media landscapes effectively.