What is the job-to-be-done of a roadmap? - Bob Moesta

In episode 53 of Talking Roadmaps, Phil Hornby interviews Bob Moesta, an expert in Jobs-To-Be-Done (JTBD) theory. They delve into the core function of a roadmap, discussing how it helps identify and solve customer struggles. Bob shares insights from his extensive experience in product development, highlighting practical applications of JTBD in creating successful products and services.

Bob is an influential entrepreneur and innovator known for his groundbreaking work in the field of Jobs-To-Be-Done (JTBD) theory. Born with a curious and analytical mind, Moesta has dedicated his career to understanding and solving customer struggles. He has started 8 companies and is currently the co-founder of the Re-Wired Group. He served as its CEO and president, helping companies of all sizes unlock hidden insights and create successful products and services.

Moesta's expertise lies in discovering the "job" customers are trying to accomplish and designing solutions that address those needs effectively. He has applied his JTBD framework across various industries, revolutionizing how businesses approach innovation and marketing. Through his workshops, coaching, and consulting, Moesta has empowered organizations to make customer-centric decisions that drive real growth.

Recognized as a thought leader, Moesta has co-authored the books "Demand-Side Sales 101"  and "Learning to Build” and shared his insights at numerous universities, conferences, and events. His passion for understanding customer motivations and experiences continues to inspire others to adopt a Jobs-To-Be-Done mindset. With his relentless pursuit of understanding what truly drives customer behavior, Bob Moesta has become a guiding force in the realm of innovation and customer-centricity.

Despite his success, Moesta remains humble and dedicated to his work. He continues to innovate and push the boundaries of product design, innovation, and entrepreneurship and his impact on the industry will be felt for years to come.

Timestamps
00:00 - Introduction
01:24 - What is the job to be done of a roadmap?
04:54 - Who is the typical audience?
08:48 - Who owns or maintains a roadmap?
09:39 - How do vision, strategy, objectives etc. link into the roadmap and discovery?
18:30 - What are the key elements on a roadmap?
21:17 - Do you have a preferred way to visualise a roadmap?
26:32 - What are your roadmapping best practices?
29:57 = What is the biggest mistake or anti-pattern that you see on a roadmap?
31:06 - Whose advice do you listen to about roadmapping?
39:19 - If you had to distill your philosophy of roadmapping be in just 1 or 2 sentences, what would it be?
39:59 - Is there anything about roadmapping that hasn't been asked?
41:27 - How do you help people and how can they get in touch?

Thanks for watching 👍

Be sure to check out Bob's links...
- LinkedIn:   / bobmoesta  
- Website: https://www.therewiredgroup.com
- Book (Demand-Side Sales 101) - https://a.co/d/1XJBk3V
- Book (Learning to build) - https://a.co/d/9vKEFVd
- Podcast (The Circuit Breaker Podcast) - https://podcasts.apple.com/dk/podcast...

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Phil Hornby and Justin Woods, Co-hosts and Co-creators of Talking Roadmaps
https://www.talkingroadmaps.com/

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