Скачать или смотреть Genius Packaging Strategy!

Germany’s version of D-Mart, a store called Penny — pulled off one of the smartest marketing moves during inflation!

When prices were changing every other day, customers were confused and frustrated. But Penny did something no one expected: they printed big bold prices directly on the product packaging itself — from bread to chips to mayo!

This simple but genius idea made comparison super easy and helped them sell over 4 million items in record time. A perfect example of how creativity can solve real-world problems!
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