Value Proposition Design by Alexander Osterwalder: 8 Minute Summary

Описание к видео Value Proposition Design by Alexander Osterwalder: 8 Minute Summary

BOOK SUMMARY

TITLE - Value Proposition Design: How to Create Products and Services Customers Want

AUTHOR - Alexander Osterwalder


DESCRIPTION:
📖 "Value Proposition Design" is the sequel to the best-selling "Business Model Generation." Practically designed for visual learners, this book focuses on using the Value Proposition Canvas to create and manage products and services that align with customer needs. The online access makes it easy to apply the knowledge learned in real-time.


TIMESTAMPS:
⌚ 00:00 Introduction
⌚ 01:04 Identifying Customer Needs
⌚ 02:45 Components of a Valuable Product
⌚ 03:39 Achieving Product-Market Fit
⌚ 04:20 Finding Customer Insights
⌚ 06:19 The Power of Napkin-Sketching and Ad-libs for Idea Generation
⌚ 07:19 Testing Your Value Proposition
⌚ 07:47 Final Recap



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#ValuePropositionDesign #ProductDesign #ServiceDesign #CustomerNeeds #VisualLearning

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