Creative Best Practices for Meta Ads

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00:00:00 - 00:00:58 What are the best practices for creative on Facebook Ads?
00:00:59 - 00:01:49 You need to understand the top-performing formats
00:01:50 - 00:02:04 Questions to ask yourself about choosing the right format formats
00:02:05 - 00:02:51 Hook and hold rates: why they’re important
00:02:52 - 00:03:49 How to increase hook and hold rates
00:03:50 - 00:04:06 Common problems I see with video creative
00:04:07 - 00:05:51 How I use Storyblocks to make better ad creative
00:05:52 - 00:06:18 Use messaging from your customers… not from your brand
00:06:19 - 00:07:29 How I do customer review mining (SUPER IMPORTANT)
00:07:30 - 00:09:15 The delicate balance of ugly ads and branded ads
00:09:16 - 00:10:30 The “sniff test”
00:10:31 - 00:11:33 You need to understand good design.
00:11:34 - 00:13:43 You need to have a checklist