Solutions to a cookie-less future: is performance marketing dead?

Is performance marketing dead? In this video, our Chief Marketing Officer Thuy Ngan Trinh, deep dives into the three pillars of performance marketing (reporting, optimization, and targeting), and explains why she believes that performance marketing as we know it doesn’t have a bright future.

00:00 What is performance marketing?
00:36 The pillars of performance marketing
4:12 Solutions for a cookie-less future
7:47 Summing-up


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