Ep. #30 Mark Acton, Data Centre Consultant of Acton Consulting | Data Center Go-to-Market Podcast

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In this episode of the Data Center Go-to-Market Podcast, industry expert Mark Acton shares valuable insights on navigating the rapidly evolving data center industry. Viewers will learn the importance of adaptability, networking, and technical competence for success in data center roles. Acton also provides guidance on preparing for upcoming industry regulations and standards, as well as how AI and data analytics can optimize data center management. This episode is a must-watch for anyone looking to thrive in the dynamic data center sector.

0:00 Coming up In this episode of the Data Center Go-to-Market Podcast
0:43 Introducing Mark Acton, Data Centre Consultant at Acton Consulting
1:05 How Mark Acton got started in the data center industry
2:53 Advice for those new to working in the data center industry
6:02 Advice for mid-career data center professionals
7:42 Professional networking in the data center industry (addressing risk aversion)
9:21 Personal branding in the data center industry (addressing risk aversion)
10:55 Comparing data center go-to-market vs. B2B SaaS go-to-market
11:28 Mistakes data center operators make with standards, regulations, and reporting
20:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
20:55 The future of data center client-facing job roles (consulting, sales, product, and channel)
23:33 Upskilling data center sales and customer success professionals (educate and build trust)
28:24 Impact of generative AI and machine learning on data centers
33:01 Other data center industry luminaries to interview next
34:08 Mark Acton (Connect with on LinkedIn)
35:34 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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