Corporate strategy and economic downturns: lessons learned

COVID-19 has created an economic crisis that will outlast 2020. But this isn’t the first time in recent history that such a downturn has occurred. How can companies navigate the unforeseeable future, and the next few months in particular?

This webinar features Patrick Reinmoeller, IMD Professor of Strategy and Innovation, and Goutam Challagalla, IMD Professor of Strategy and Marketing, who take a look into the past, present and future of corporate strategy. They provide several examples of companies that braved an economic downturn and made it out safely to the other side.

Professors Reinmoeller and Challagalla discuss their three key of the current crisis: mindset matters – companies must stay positive to see new opportunities on the playing field; leverage the lockdown – companies must use this new situation to change their playbook; and rewrite the rules – companies must rethink their strategy to achieve the end goal.

Full article: https://www.imd.org/research-knowledg...
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