What Is A Consumer Insight?

The definition of an insight is something that is not very clear in advertising.

In this video, I will share with you what is the definition of an insight and show you some examples from Cheetos and Extra Gum of how an insight can be used in advertising.

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🔴 WATCH NEXT
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➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe
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➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

WEBSITE: https://strategyfinishingschool.com/