What you always wanted to know about campaigns and segments - Madlen Friedrich

Have you ever wondered: some contacts don't get into a segment even though they meet the filters? Or they are in a campaign, but just don't get the latest emails?
Mautic stands out for the seemingly endless possibilities in working with campaigns and segments, but it also holds small pitfalls. In this session we'll take a closer look at what those are and how to work around them.

Takeaways:

When does a contact leave a segment, can they be re-added, and what happens to campaigns that launch from that segment?
When does a contact leave a campaign, can they come back and at what point do they re-enter?
Can we add actions to campaigns that are already running? What happens to contacts that reach the end of a campaign?

#mautic #marketingautomation #campaigns #segments