4 Steps to Activate Your Journey Mapping

Where are you with your journey mapping? Are you at a starting point? Do you generate improvement ideas based on the maps built? Are your maps dusted and fofgotten on the shelf? Anyway, we bet you started creating your journey map to make an impact, rather than get a pretty wallpaper.

As Jim Kalbach says, it's not about the map, it's about the mapping. Mapping is a collaborative activity, you and your team should be involved with. Watch this video to learn how to activate journey mapping within your organization.

#customerjourney #journeymapping #cjm

00:00 — Intro
00:29 — Mapping Experiences
01:39 — How to understand customer experiences?
10:27 — The main problem with journey maps
12:33 — Journey map activation
13:54 — Step 1. Initiate: make it relevant
17:55 — Step 2. Investigate: make it real
20:27 — Step 3. Illustrate: make it visual
22:50 — Step 4. Allign: make it actionable
25:45 — Mapping facilitation examples
46:56 — Q&A: How do you see journey mapping and service blueprinting similar…and different?
44:25 — Q&A: How would you differentiate between user journey and user flow
46:14 — Q&A: How do you make the journey map specific to a user's experience but also general enough to confidently make changes?
49:35 — Q&A: During a Mapping Workshop how do you keep sure that the Map is well balanced based on data (research etc.) and assumptions?
51:29 — Q&A: Do you have any recommendations on how to get everyone on the same page with what to be done when it's technically someone else's responsibility?
53:01 — Q&A: How do we build a journey map that explore the user's journey being agnostic from the current digital product?

Jim Kalbach -   / kalbach  

USEFUL LINKS
🎥 Learn how to bring your team to collaborate on journey mapping    • Collaborative Journey Mapping  
📝 Learn how Kindred embraced customer centricity https://uxpressia.com/blog/journey-ce...

Customer Journey Mapping Online Tool — https://uxpressia.com/customer-journe...

Sign up for a free demo here 👉 https://uxprs.typeform.com/to/rZcvXIb...

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