What is the Pratfall Effect?

Great leaders know when to admit mistakes and when to stay quiet.

The Pratfall effect concept in psychology states that if you’re skilled, vulnerability makes you more respected.

But if you’re not competent, highlighting your failures only reinforces mediocrity and could backfire.

That’s why it’s key to build competence first, then earn trust through humility.

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Jacob is the international best-selling author of 5 books including Leading With Vulnerability, The Future Leader, and The Employee Experience Advantage. He's also a professionally trained futurist and keynote speaker. Jacob's passion and mission is to create great leaders, engaged employees, and future-ready organizations. His work has been endorsed by the CEOs of Nestle, Cisco, Best Buy, Unilever, Mastercard, Audi, The Ritz Carlton, Yum! Brands, and countless others.

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