TOP 10: NHL Brand Blunders

Mistakes were made.

From "Fish Sticks" to the "Mooterus" and other questionable design calls, relive some of the biggest facepalms in this countdown of the TOP 10 NHL BRAND BLUNDERS.

See what happens when a dubious idea goes too far and how we can benefit from a bit of hindsight. How did the Hurricanes fix their storm flag? Why did we have to endure a “SENS” jersey? And what’s with all the black third jerseys on Long Island?

▪️ CHAPTERS ▪️
00:00 – Introduction
01:17 – #10: Storm Watch
02:20 – #9: Robo-Logo
03:27 – #8: Fly Away
04:14 – #7: Anatomy Lesson
05:15 – #6: Cut, Print
06:42 – #5: Slimy
08:09 – #4: Coming Up Short
08:42 – #3: The Trifecta
10:12 – #2: Make It Pop
11:28 – #1: No Saving This

This video showcases a variety of short-lived NHL jersey and logo designs that missed the mark in some way.

Featured teams include the Anaheim Ducks, Buffalo Sabres, Carolina Hurricanes, Chicago Blackhawks, Dallas Stars, Florida Panthers, Los Angeles Kings, New Jersey Devils, New York Islanders, New York Rangers, Ottawa Senators, Pittsburgh Penguins, San Jose Sharks, and Tampa Bay Lightning.