Wicked Cool Toys' Co-Founder Michael Rinzler Talks Struggles of a Start-Up Business

In episode 4 of aNb Media’s ShopTalk, we chat with co-founder and co-president of Wicked Cool Toys, Michael Rinzler. Rinzler discusses his own start in the toy industry, working under MGA’s Isaac Larian; attracting young talent to the toy business; the challenges newer companies may face in a post-Toys ‘R’ Us landscape; the opportunities in partnering with influencers such as Fortnite’s Ninja; plus details on its partnership with the Pokémon Company ahead of the Detective Pikachu release and new updates on its Blinger hair tool and the Hanks Twisted Challenge game.

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