Driver Digital's CEO Scott Weitz Talks About the Key Points On Creating Relevant Digital Content

In this episode of aNb Media's ShopTalk, we talk about the differences in creating content for television vs. YouTube. Scott Weitz, CEO of award-winning Driver Digital talks shop on this topic, plus how data, research, and media analysis are now part of the creative process in creating online content. Wonder why some content that looks "low quality" has great views while high-quality content performs poorly? Us, too! It's another topic we talked about along with his work for Mattel's Thomas & Friends, DreamWorks, and Cool School. If you're creating online content to grow your brand, there are many lessons to learn from in this interview.


Watch Episode 6: Spin Master's Co-CEO Anton Rabie -    • Spin Master's Co-CEO Anton Rabie Talk...  

Watch Episode 5: Women in Toys' President Ashley Mady -    • Women in Toys' President Ashley Mady ...  

Watch Episode 4: Wicked Cool Toys' Co-Founder Michael Rinzler -    • Wicked Cool Toys' Co-Founder Michael ...  

Watch Episode 3: Mego's Founder & CEO Marty Abrams -    • Mego's Founder & CEO Marty Abrams Tal...  

Watch Episode 2: Mattel's COO Richard Dickson -    • Mattel's COO Richard Dickson Shares B...  

Watch Episode 1: Toy Fair Recap -    • Jim Silver and Jennifer Lynch Recap T...  


#toys #DriverDigital #DigitalContent

Check out aNb Media for weekly news about the toys, entertainment, licensing and more! https://www.anbmedia.com/?ref=yt