Net Revenue: A Challenge to Embrace or Just Another Pipe Dream?

Hi, welcome to another Expert Insights discussion

Today we continue our conversation around Revenue Management. Having discussed Total Revenue in last week's video, today we are looking at Net Revenue.

In this discussion we ask:
Is Net Revenue easier to achieve than Total Revenue?
Do we know what Net Revenue actually means?
And do hoteliers have a handle on their direct booking costs?

To share their insights and experience, we are joined again by:

🗣️ Karin van Rhee of Juyo Analytics (https://bit.ly/3hJp51x)
🗣️ Amrita Makkar of Virgin Hotels
🗣️ Jens Egemalm of Pandox

NB: Juyo Analytics are one of our Expert Partners (https://bit.ly/32FLILD)

Finally we will hear a little about the journeys both Amrita and Jens have been on as they move towards implementing Total Revenue and Net Revenue.

Really hope you enjoy the conversation

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VIDEO TIMELINE

00:00 Video start
01:00 What is Net Revenue and is it easier to achieve than Total Revenue?
05:47 Do hoteliers at least have an idea of their cost of acquisition?
09:04 Journey so far - Amrita at Virgin Hotels
11:38 Journey so far - Jens at Pandox
15:38 Further videos and Subscribe