Web Summit 2021 SaaS Monster Fireside Chat: Ragy Thomas | What Is Sprinklr❓ | Sprinklr

Watch this video where Sprinklr CEO/Founder Ragy Thomas discusses the idea behind developing Sprinklr and the importance of unified customer experience management.
Learn more: https://www.sprinklr.com/

𝑾𝒉𝒂𝒕 𝒊𝒔 𝑺𝒑𝒓𝒊𝒏𝒌𝒍𝒓?
→ Sprinklr is the world's first platform for Modern Customer Experience Management (CXM), which helps brands make their customers happier. With Sprinklr, you can communicate with customers on the channels they prefer and coordinate your interactions across marketing, advertising, research, care, and engagement teams to provide the greatest possible customer experience for your company.

𝑯𝒐𝒘 𝑺𝒑𝒓𝒊𝒏𝒌𝒍𝒓 𝒎𝒂𝒌𝒆𝒔 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔 𝒉𝒂𝒑𝒑𝒊𝒆𝒓?
→ Turn AI-powered listening into a competitive advantage
Sprinklr provides a deeper understanding of feedback on your products and services, as well as essential insights into the offers and tactics of your competitors, allowing you to spot crucial market trends.
→ Build your business with real-time customer insights
Using our AI engine, you can convert the real-time voice of the customer data into actionable insights, which can then be shared in all forms and on all devices across your whole business to foster collaboration and innovation.
→ Reduce risk and protect your brand
Modern Research equips your team with real-time information on current events, trending events, and brand problems before they become significant. It allows you to make proactive, well-informed decisions regarding your owned media strategy and tactics.

𝑾𝒉𝒂𝒕 𝒊𝒔 𝑼𝒏𝒊𝒇𝒊𝒆𝒅-𝑪𝑿𝑴?
→ It is a single-platform strategy that connects your company's brain to its body, enabling all customer-facing teams to collaborate and work in sync. It helps the brand understand the signals sent by customers by connecting data across channels and organizational silos.

Ｖɪᴅᴇᴏ Ｃʜᴀᴘᴛᴇʀꜱ 👀
0:00 Introduction
1:19 What is Sprinklr, and what does it do?
5:21 What is the idea of unification?
11:00 How does Sprinklr decide which technologies to develop?
15:27 What are the broader issues that marketers face?
19:16 Conclusion

𝑹𝒆𝒍𝒂𝒕𝒆𝒅 𝑳𝒊𝒏𝒌𝒔
➡ What is unified-cxm: https://www.sprinklr.com/unified-cxm/
➡ Latest Unified-CXM Insights: https://www.sprinklr.com/blog/categor...
➡ Customer experience management: https://www.sprinklr.com/cxm/customer...

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