Festivals Hub | Nurturing Tomorrow's Film Audience: Strategies for Festival Organizers

As guardians of cinematic culture, festivals play a pivotal role in shaping the future of film appreciation. However, in the face of shifting audience demographics and evolving viewing habits, the task of engaging tomorrow's film audiences presents both challenges and opportunities. Throughout this discussion focused on brainstorming, innovative approaches and sharing best practices, we delve into the strategies and tools that festival organizers can implement to cultivate a vibrant and diverse audience base.

A conversation with Mark Fishkin (Executive Director, Founder at California Film Institute & Representative at Film Festival Alliance); Jennifer Frees (Chief Business & Marketing Officer at
Toronto International Film Festival) and Triin Tramberg (Managing Director at Discovery Campus, First Feature Competition at Black Nights Film Festival) and Maarit Mäeveer-Eller (CEO & Founder of
Votemo).

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