Complete Guide to GA4 Purchase Event Setup on Shopify Using Google Tag Manager

Check out our helpful blog post: https://trackingacademy.com/blog/shop...

📈 Learn how to configure the purchase event for Google Analytics so you can effectively track Shopify purchases and analyze traffic acquisition. With simple prerequisites, you'll be ready to dive into this detailed guide. Want an in-depth look at configuring the Google Tag Manager container on your Shopify store?

📌 In this video, we'll walk through:
Setting up GA4 Configuration Tag 🏷️
Ensuring your developer has all the necessary codes for the final thank you pages 📋
Understanding the exact codes used for conversion event tracking 🔍
And finally, configuring Google Tag Manager to track purchase events 🎯

Chapters:
0:00 - Introduction & Purpose 🚀
0:14 - Prerequisites & Initial Setup 🛠️
0:35 - Configuring Google Tag Manager Container on Shopify 🛍️
0:47 - Setting up GA4 Configuration Tag 🏷️
1:09 - Developer Requirements for Thank You Pages ✉️
1:20 - Conversion Event Tracking Code Review 🔍
1:27 - Retrieving Measurement ID from Google Analytics 🔢
2:10 - Creating Variables in Google Tag Manager 📊
2:47 - Configuring GA4 Configuration Tag in GTM 🔄
3:34 - Testing Page Events in Shopify Store 🔎
4:14 - Providing Script to Developer for Data Layer Event 📄
4:35 - Manually Adding Code in Shopify (For Advanced Users) 💻
5:01 📌 Introduction to the Google Tag Manager script
5:19 📌 Testing purchase event on Shopify
5:56 📌 Analyzing the purchase event details
6:26 📌 Configuring Google Tag Manager for event tracking
7:24 📌 Creating custom event tags & triggers
8:05 📌 Options for sending e-commerce data
8:43 📌 Creating event variables in GTM
9:46 📌 Accessing data layer variables for tracking
10:04 🛒 Setting up Value & Currency Parameters
10:30 🏷️ Creating Tax & Shipping Parameters
11:01 🎫 Adding Coupon Variable
11:16 ✍️ Renaming Tags & Variables
11:37 🧐 Shopify Checkout Route Limitations
12:04 🌐 Website Walkthrough & Event Testing
12:42 📊 Checking Debug Window Results
13:19 📈 G4 Real-time Report Analysis
13:57 🚀 Publishing Changes on Shopify
14:15 📋 G4 E-commerce Report Overview