Shopify TikTok Pixel: Add to Cart E-commerce Event using dataLayer & Google Tag Manager

🔗 Blog Post Link: https://trackingacademy.com/blog/tikt...

👋 Hey everyone! In this video, we dive deep into how you can effectively use Google Tag Manager for tracking TikTok ad events on your Shopify store. From setting up your container to configuring custom events, we cover it all! 🛒💻

🔧 In the first part, we'll guide you through configuring Google Tag Manager on Shopify. Then, we'll move on to setting up the configuration tag for tracking basic events like page views. 🌐 The third part is all about adding the 'Add to Cart' tracking script, and finally, we'll create a tag for tracking the custom 'Add to Cart' event and sending the data back to the TikTok pixel. 🛍️

🚀 Don't miss the detailed walkthrough on publishing your changes and verifying the tracking. If you've already set up Google Tag Manager and the TikTok configuration tag, jump straight to the third section using the timestamps below! Also, check out the blog post linked for more insights. [Placeholder for blog post link]

Chapters:
0:00 Introduction to TikTok Marketing and Google Tag Manager
0:22 Configuring Google Tag Manager on Shopify
1:00 Setting up Head and Body Tracking Codes
2:00 Implementing Tracking Codes in Shopify
3:00 Verifying Google Tag Manager Setup
3:34 Setting up TikTok Pixel on Shopify
4:01 Adding Events to TikTok Pixel
5:01 Configuring TikTok Configuration Tag in GTM
6:09 Creating Custom HTML Tag for TikTok
7:00 Configuring 'Add to Cart' Event Scripts
8:00 Implementing Scripts in Shopify
9:00 Verifying 'Add to Cart' Event Tracking
9:48 Setting Up Custom 'Add to Cart' Event in GTM
11:03 Verifying Custom Event and Publishing Changes
12:29 Final Remarks and Additional Resources