Shopify TikTok Pixel: Purchase E-commerce Event using dataLayer & Google Tag Manager

🛒💻 Discover how to supercharge your Shopify store using TikTok Ads and Google Tag Manager! In this step-by-step tutorial, you'll learn the secrets to tracking key customer actions and boosting sales. Don't miss out on this essential guide for any e-commerce entrepreneur. Check out our blog post for more details: [Blog Post Link]

In this video, we dive deep into configuring Google Tag Manager on your Shopify store, setting up TikTok pixel tracking, and leveraging purchase events for maximum impact. Whether you're new to TikTok Ads or looking to refine your current setup, this video has got you covered. 🎯📊

From initial setup to advanced tracking, we cover every aspect to ensure your store not only attracts customers but also turns them into loyal buyers. Stay tuned and unlock the potential of your online store today! 🔥🛍️

🔗 Helpful Resources: https://trackingacademy.com/blog/tikt...

Chapters:
0:00 Introduction to TikTok Ads & Google Tag Manager
0:15 Setting Up Google Tag Manager
0:42 Configuring TikTok Pixel for Shopify
1:01 Dividing Video into Sections
1:19 Tracking Scripts for Shopify Store
2:02 Editing Shopify Theme Code
2:30 Adding Head & Body Scripts
2:43 Configuring GTM for Thank You Pages
3:00 Testing GTM Container Firing
3:51 Setting Up TikTok Pixel Configuration Tag
4:06 Creating Pixel in TikTok Ads Manager
4:24 Preparing for Browser-Side Tracking
4:50 Adding TikTok Pixel to GTM
5:07 Creating Custom HTML Tag for TikTok
5:33 Testing TikTok Pixel Tag
6:01 Configuring Purchase Event Tracking
6:39 Testing and Verifying Events
7:07 Finalizing GTM Settings
7:14 Creating Custom Event Triggers
8:01 Setting Up Custom Variables
8:28 Final Testing and Debugging
9:02 Completing Purchase Event Tracking
9:48 Publishing Changes in GTM
10:04 Conclusion and Next Steps