Frequently Asked Questions About Strategic Insights | For Advertising Creatives

Insights are super complex! So, naturally, people tend to have a ton of questions about them. Here are some of the most frequently asked questions I get when I teach about insights. Have more? Ask away in the comments! :)

In this video:
0:00 Intro to insight FAQs
0:26 - Does the insight need to be related to the client or brand?
5:40 - What's the difference between a brand truth and an insight?
7:34 - Does every ad need an insight?
8:10 - Can you back into an insight after you already have an idea?
8:48 - What's the difference between an insight and an idea?
9:47 - How do you deal with a mediocre insight on a brief?

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