Intro to Copywriting for Advertising | What Creative Copywriting Is & What an Agency Copywriter Does

Discover what a career in copywriting at advertising agencies might look like for you! This is the first video in a series where I'll teach you everything I know about copywriting for advertising. In this one, we start high-level, but as we go, you'll learn tips and tricks for writing headlines, taglines, and all kinds of ads you might come across in agency life.

Intro - 00:10
Working with an Art Director - 00:31
What a Copywriter Does at an Ad Agency - 01:12
Qualities of a Great Copywriter - 02:00
Knowledge - 02:38
Curiosity - 03:11
Adaptability - 04:13
Thick Skin - 05:43

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Books I recommend for anyone in advertising or copywriting (affiliate link): https://www.amazon.com/shop/influence...