How to Find Strategic Insights | Tips for researching & identifying strong insights for advertising

After watching part one, you should have a good idea of what an insight is and how to tell if it's good or not. If not, maybe go watch that again :)

In this video, I take you through a couple different techniques for actually finding insights to use in your advertising. I explain tips and tricks for researching your product or topic, then I show you some examples of how I use research to write out strategic insights.

Don't forget to ask any and all questions you have about insights in the comments! The next and final video in this short insights series will be a Q&A.

In this video:
The "Be Stupid" Technique - 00:29
Researching with online reviews - 01:37
Examples of using reviews to find insights - 03:11
Side note for creatives (copywriters and art directors) - 07:14
Researching on social media - 07:34
Example of using social media to find insights - 08:25
Using focus groups and interviews to find insights - 09:41
Turning research into insights - 10:33
Reminders for identifying insights - 12:12
Practice assignment - 13:13


Follow me on:
TikTok:   / stuffaboutadvertising  
Instagram:   / stuffaboutadvertising  

Chat with me and other ad folks on Discord:   / discord  

Books I recommend for anyone in advertising or copywriting (affiliate link): https://www.amazon.com/shop/influence...